We are so happy to announce a collaboration of the planning and offerings of the 2016 New York Nonprofit Conference with:
Since 1972, the Direct Marketing Fundraisers Association (DMFA) has provided direct marketing fundraisers with innovative training events that keep its members on the leading edge of industry trends. Through luncheons, workshops and networking events, DMFA helps to increase fundraising professionals’ knowledge in the art of direct marketing. The DMFA strives to empower and recognize direct marketing fundraisers for their work in the industry. Every year the DMFA issues a series of awards including Marketer of the Year and Package of the Year.
For more information visit www.dmfa.org
Attribution and Strategic Planning: You Know What Is Influencing You Donors. Now What? | Tuesday, August 2, 2:00PM – 3:00PM
You survived it! The battle to understand just what motivated that donor to make a gift online at 2am. You know what contacts they received. Now what? How do you use this information to drive future contact strategy across channels and make investment decisions? How do you set up tests to confirm your revised strategy is working? Learn how others are using attribution in their strategic planning.
But We Are Fundraisers! Strategies for Cultivating and Retaining Donors | Wednesday, August 3, 10:15AM – 11:15AM
The only constant is change. In an ever-evolving world of interaction channels, your constituents are communicating with you in more ways, through more technology platforms than ever before. From Direct Mail, Telemarketing, Email, Facebook, Twitter, and onto the next interface on the horizon…Learn More