The Blog

09 Jun

Fundraisers push for IRA charitable rollover

By John Egan

Fundraisers hope Congress will give a boost to a nearly 10-year-old mechanism for planned giving. Pending federal legislation would make permanent and expand the IRA charitable rollover. The Council on Foundations calls the rollover “a valuable incentive” for Americans to make tax-free charitable contributions from their IRAs. However, the rollover expired at the end of

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09 Jun

The modern nonprofit email

By Clint Demeritt

Though the effectiveness of email marketing hasn’t changed much in the last few years, just about everything else surrounding email campaigns has. Emails are still one of the most effective forms of communication marketers have with their audience. And in the nonprofit world, email marketing is the lifeline between organizations and the passionate advocates who

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09 Jun

Creating content that connects with donors

By Clint Demeritt

When fundraising for your nonprofit online, forging that emotional connection between donors and your cause can be difficult. Producing those in-depth stories or videos about the struggles of the people you are helping is a great way to get others emotionally involved in those issues. But many nonprofits deal with sensitive subjects — fundraising and

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