The Blog

04 Jul

Keynote Preview: Using Big Data to Help Humanity

By Clint Demeritt

Data is like crude oil according to Jake Porway. It can be a powerful resource to fuel innovation, but only after it’s processed. As the founder of DataKind, Porway believes big data is the jet fuel that will drive nonprofits to provide better services exactly where they are needed. Porway will be talking about how

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27 Jun

Are you tapping into the power of email for planned giving?

By John Egan

If you’ve ever for a moment doubted the potency of planned giving, consider this: Charitable bequests to U.S. nonprofits totaled nearly $31.8 billion in 2015, according to Giving USA. That represents a roughly 2 percent increase from 2014. By some accounts, charitable bequests make up at least 90 percent of planned giving. “A planned gift

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20 Jun

Getting Ahead of the Mobile Fundraising Revolution

By Clint Demeritt

It turns out smartphones are not just a fad. We may not be at the mobile tipping point just yet, but smartphones are quickly overtaking desktops as the main way people consume information. While transitioning into the mobile environment will take some effort, many nonprofits can reap considerable benefits in this new smartphone world. So

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14 Jun

Digital Advertising Poised to Eclipse Broadcast TV Advertising

By John Egan

For pretty much all advertisers, the rise of digital advertising has upended the approaches that they carry out to spread their branding messages. Nonprofits are no exception. Now, there’s even more of a reason for nonprofits and other advertisers to take digital advertising seriously. In a report released June 8, professional services giant PricewaterhouseCoopers predicts

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14 Jun

The Basics of Social Media Boosted Posts

By Clint Demeritt

If Shakespeare’s Hamlet worked in social media marketing, his most vexing question would be ‘To boost or not to boost?’ Figuring out if you should put money into paid posts on Facebook and Twitter can feel like a modern Shakespearean drama, leaving you agonizing over your decisions. So here is some basic information and a

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09 Jun

Tracing the viral success of Batkid

By Clint Demeritt

In 2013, Batkid took the world by storm. When Miles Scott’s wish to become Batkid was made reality by the Make-A-Wish Foundation, the story turned into one of the most popular and viral stories of the last few years. At the end of June 2015, a new documentary about the wish will be released. A

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09 Jun

Give back in the Big Apple: Service Day 2015

By Clint Demeritt

With The DMA Nonprofit Federation putting on its annual New York Nonprofit Conference Aug. 4-5, early bird attendees have the chance to make a positive impact on the New York community. Once again, the Nonprofit Federation is offering a Service Day on Aug. 3, the day before the conference starts. There are two amazing community

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09 Jun

Crowdfunding gains traction in charitable fundraising

By John Egan

Crowdfunding has made a big splash in the startup world as a way to raise capital online from investors. But it’s also making waves in nonprofit fundraising. “Crowdfunding at its core is a powerful approach to fundraising …. It leverages the speed and reach of the Internet — as well as advocates’ networks — to

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