Author Archives: John Egan

27 Jun

Are you tapping into the power of email for planned giving?

By John Egan

If you’ve ever for a moment doubted the potency of planned giving, consider this: Charitable bequests to U.S. nonprofits totaled nearly $31.8 billion in 2015, according to Giving USA. That represents a roughly 2 percent increase from 2014. By some accounts, charitable bequests make up at least 90 percent of planned giving. “A planned gift

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14 Jun

Digital Advertising Poised to Eclipse Broadcast TV Advertising

By John Egan

For pretty much all advertisers, the rise of digital advertising has upended the approaches that they carry out to spread their branding messages. Nonprofits are no exception. Now, there’s even more of a reason for nonprofits and other advertisers to take digital advertising seriously. In a report released June 8, professional services giant PricewaterhouseCoopers predicts

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09 Jun

Crowdfunding gains traction in charitable fundraising

By John Egan

Crowdfunding has made a big splash in the startup world as a way to raise capital online from investors. But it’s also making waves in nonprofit fundraising. “Crowdfunding at its core is a powerful approach to fundraising …. It leverages the speed and reach of the Internet — as well as advocates’ networks — to

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09 Jun

Fundraisers push for IRA charitable rollover

By John Egan

Fundraisers hope Congress will give a boost to a nearly 10-year-old mechanism for planned giving. Pending federal legislation would make permanent and expand the IRA charitable rollover. The Council on Foundations calls the rollover “a valuable incentive” for Americans to make tax-free charitable contributions from their IRAs. However, the rollover expired at the end of

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