Author Archives: Clint Demeritt

04 Jul

Keynote Preview: Using Big Data to Help Humanity

By Clint Demeritt

Data is like crude oil according to Jake Porway. It can be a powerful resource to fuel innovation, but only after it’s processed. As the founder of DataKind, Porway believes big data is the jet fuel that will drive nonprofits to provide better services exactly where they are needed. Porway will be talking about how

Read More
20 Jun

Getting Ahead of the Mobile Fundraising Revolution

By Clint Demeritt

It turns out smartphones are not just a fad. We may not be at the mobile tipping point just yet, but smartphones are quickly overtaking desktops as the main way people consume information. While transitioning into the mobile environment will take some effort, many nonprofits can reap considerable benefits in this new smartphone world. So

Read More
14 Jun

The Basics of Social Media Boosted Posts

By Clint Demeritt

If Shakespeare’s Hamlet worked in social media marketing, his most vexing question would be ‘To boost or not to boost?’ Figuring out if you should put money into paid posts on Facebook and Twitter can feel like a modern Shakespearean drama, leaving you agonizing over your decisions. So here is some basic information and a

Read More
09 Jun

Tracing the viral success of Batkid

By Clint Demeritt

In 2013, Batkid took the world by storm. When Miles Scott’s wish to become Batkid was made reality by the Make-A-Wish Foundation, the story turned into one of the most popular and viral stories of the last few years. At the end of June 2015, a new documentary about the wish will be released. A

Read More
09 Jun

Give back in the Big Apple: Service Day 2015

By Clint Demeritt

With The DMA Nonprofit Federation putting on its annual New York Nonprofit Conference Aug. 4-5, early bird attendees have the chance to make a positive impact on the New York community. Once again, the Nonprofit Federation is offering a Service Day on Aug. 3, the day before the conference starts. There are two amazing community

Read More
09 Jun

The modern nonprofit email

By Clint Demeritt

Though the effectiveness of email marketing hasn’t changed much in the last few years, just about everything else surrounding email campaigns has. Emails are still one of the most effective forms of communication marketers have with their audience. And in the nonprofit world, email marketing is the lifeline between organizations and the passionate advocates who

Read More
09 Jun

Creating content that connects with donors

By Clint Demeritt

When fundraising for your nonprofit online, forging that emotional connection between donors and your cause can be difficult. Producing those in-depth stories or videos about the struggles of the people you are helping is a great way to get others emotionally involved in those issues. But many nonprofits deal with sensitive subjects — fundraising and

Read More