Monthly Archives: June 2016

27 Jun

Are you tapping into the power of email for planned giving?

By John Egan

If you’ve ever for a moment doubted the potency of planned giving, consider this: Charitable bequests to U.S. nonprofits totaled nearly $31.8 billion in 2015, according to Giving USA. That represents a roughly 2 percent increase from 2014. By some accounts, charitable bequests make up at least 90 percent of planned giving. “A planned gift

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20 Jun

Getting Ahead of the Mobile Fundraising Revolution

By Clint Demeritt

It turns out smartphones are not just a fad. We may not be at the mobile tipping point just yet, but smartphones are quickly overtaking desktops as the main way people consume information. While transitioning into the mobile environment will take some effort, many nonprofits can reap considerable benefits in this new smartphone world. So

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14 Jun

Digital Advertising Poised to Eclipse Broadcast TV Advertising

By John Egan

For pretty much all advertisers, the rise of digital advertising has upended the approaches that they carry out to spread their branding messages. Nonprofits are no exception. Now, there’s even more of a reason for nonprofits and other advertisers to take digital advertising seriously. In a report released June 8, professional services giant PricewaterhouseCoopers predicts

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14 Jun

The Basics of Social Media Boosted Posts

By Clint Demeritt

If Shakespeare’s Hamlet worked in social media marketing, his most vexing question would be ‘To boost or not to boost?’ Figuring out if you should put money into paid posts on Facebook and Twitter can feel like a modern Shakespearean drama, leaving you agonizing over your decisions. So here is some basic information and a

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