Monthly Archives: June 2015

09 Jun

Tracing the viral success of Batkid

By Clint Demeritt

In 2013, Batkid took the world by storm. When Miles Scott’s wish to become Batkid was made reality by the Make-A-Wish Foundation, the story turned into one of the most popular and viral stories of the last few years. At the end of June 2015, a new documentary about the wish will be released. A

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09 Jun

Give back in the Big Apple: Service Day 2015

By Clint Demeritt

With The DMA Nonprofit Federation putting on its annual New York Nonprofit Conference Aug. 4-5, early bird attendees have the chance to make a positive impact on the New York community. Once again, the Nonprofit Federation is offering a Service Day on Aug. 3, the day before the conference starts. There are two amazing community

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09 Jun

Crowdfunding gains traction in charitable fundraising

By John Egan

Crowdfunding has made a big splash in the startup world as a way to raise capital online from investors. But it’s also making waves in nonprofit fundraising. “Crowdfunding at its core is a powerful approach to fundraising …. It leverages the speed and reach of the Internet — as well as advocates’ networks — to

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09 Jun

Fundraisers push for IRA charitable rollover

By John Egan

Fundraisers hope Congress will give a boost to a nearly 10-year-old mechanism for planned giving. Pending federal legislation would make permanent and expand the IRA charitable rollover. The Council on Foundations calls the rollover “a valuable incentive” for Americans to make tax-free charitable contributions from their IRAs. However, the rollover expired at the end of

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09 Jun

The modern nonprofit email

By Clint Demeritt

Though the effectiveness of email marketing hasn’t changed much in the last few years, just about everything else surrounding email campaigns has. Emails are still one of the most effective forms of communication marketers have with their audience. And in the nonprofit world, email marketing is the lifeline between organizations and the passionate advocates who

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09 Jun

Creating content that connects with donors

By Clint Demeritt

When fundraising for your nonprofit online, forging that emotional connection between donors and your cause can be difficult. Producing those in-depth stories or videos about the struggles of the people you are helping is a great way to get others emotionally involved in those issues. But many nonprofits deal with sensitive subjects — fundraising and

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